Impacting a huge pre-sales for the europe's largest fitness brand Freeletics
Freeletics
UX Design
UI Design
User research
Prototyping
Interaction design
01
Cultural diversity & Localization
Europe has a diverse range of cultures, languages, and preferences, making it challenging to create a design that resonates universally across different regions. Adapting the website for multiple languages and regional variations, including currency, measurement units, and local regulations, is crucial for a seamless user experience.
02
Brand Differentiation
The fitness market is highly competitive, so the design must effectively communicate the brand's unique identity while standing out among numerous other fitness brands.
03
Collaboration is the key
Here I was supposed to collaborate with teams from 2 different time zones. I had to get in touch with the stake holders, marketing and content team from European time zone and as well with developers from Indian time zone.
04
Short timeframe
Being an alone designer, getting this done in a shorter frame of time is not an easier task. The actual time frame given for design was not more than 3 weeks.
05
Secondary research & competitive analysis
To do a clear secondary research about the fitness brand and its product and also to conduct a competitive analysis.
Process
Research Phase
The Freeletics team came to us with comprehensive research materials regarding their end users and their necessities. The intended audience hails from Germany and various European locations. Their valuable research input assisted me in commencing the the further research process.
Our comprehensive plan was devised to enhance this product's visibility among the final buyers even before the actual launch.
Focusing on key things
Pre-Order
I aimed for a solution in which people would connect with the tool emotionally. Something which will bring users back to work and they feel happy and engaged when they use it.
Stand out from the crowd
Having a huge data sets with over 4,50,000+ items (combined for all modules) and enabling the users to track and to add other input functionalities for each of those items with a hassle-free experience is a huge challenge. So we decided to simplify the overwhelming data that users consume everyday.
Build trust
Making every functionalities accessible from one platform, will certainly increase faster workflow.
Sitemapping
Using the above research data we were able to set the design direction, where we started working on the sitemapping and defining the contents for the overall website.
Final Designs and Implementations
Finally what we pulled off
Our approach, executed through design, led to significant advance purchase revenues.
$500K
The overall pre-order sales gave brand a great start, the numbers were unexpected.
The website boasted a fantastic conversion ratio, with minimal instances of bounce rates.
Watch the full product launch
Annete
eCommerce Lead, Freeletics
Collaborating with Guna was exceptional, he completed all design commitments on schedule, directing the project's design aspects. He thoroughly grasped our commercial requirements and produced a design that aptly catered to the freshly introduced product in the marketplace.
