Unilever
UX Design
UI Design
User research
Interviews
Prototyping
User testing
Design Systems
Data & Analytics
Interaction design
1 Designer, 4 Developers,
2 Data analysts, 1 Automation solution expert, 1 PBI Expert, 1 Business Analysts, 1 PM.
HMW design a solution which would work well for a variety of different contexts and allow users to quickly track the IBP process within deadlines that generate reports quickly on time and thereby improve business outcome with proper user research that helps in understanding their pulses and to implement a solution that solves all the existing problems and further adds more value to the tool used for various regions?
Other challenges and obstacles
Collaboration Challenge
The project was cross-functional initiative that involved people from various teams like Data analysts, Automation Experts, Developers & BA's.
Conducting Research
Conducting research worksop with such a large user group and users from 3 different country in a remote approach was very challenging.
Process and Business
Their company operations were extremely intricate, managing a vast array of brands and products, and getting and understanding of their process was quite challenging.
What we pulled off
This impacted the overall business success and improved the efficiency by the faster report generation practices.
The new design saved huge amount of unwanted time spent on completing the tasks.
Post design usability study reported that users enjoy using the new software with the new design a lot with "0" dissatisfactions.
The Design Process
Viewing - 1 / 4
Early Discovery
Before I kickstart the design, we had stakeholder sessions to I understand the business process which is followed currently, also to understood the gap between actual process and what is followed in the current power app.
We Set deadlines and milestones.
what are the key KPI's that need to be achieved along the way?
Identify any constraints or limitations legal or other constraints that will impact the project's goals or objectives?
Connected with people from various tech fronts to understand the technologies that are used and had a ice breaker session with the cross functional team on planning for collaboration.
Viewing - 2 / 4
Research Phase
We started with research in-order to minimize the hypothesis and guessing around, and to design a product which will match the customers’ expectations and business goals.
Actual end Users
Primary Users
They are the brand managers from various teams from the regions of North America that includes countries like USA, Canada & Mexico.
Secondary Users
They are the senior managers of those brands who monitor the products or brand's performance by generating reports.
User Insights
Taking more time
Even smaller tasks are taking more time to complete. I had to go through more steps for completion.
The current tool is frustrating
While completing important tasks this often struck at a point.
Can't understand
After completing some uploads, downloads or after adding any updates, the system is not responding back with the status.
Not able to focus on particular data
Having the need to work within this huge loads of data, focusing on specific data makes it difficult.
My brain is totally eaten up
Understanding certain things consumes more of my mental capacity. Many things are not easily recognizable.
74%
Users says that all required basic functions are not accessible.
34%
Users feel like they are working in space of overloaded data.
85%
Users need just a simple tool with all the necessary functionalities.
Key Takeaways
Bring everthing together
Currently all the processes are done from different platforms and links, the ultimate goal to bring them all together.
No user centricity
Build an experience that is user-centric and caters to the user's needs and wants.
Minimizing the manual tasks
Trying to automate things and enabling specific functions that helps reduce the users effort.
Lack of data hygiene
To define content, visual hierarchy and organise the data to help users to understand the information they need and learn how to use the app faster.
Challenges with task execution & navigation
Complex user journey's. Navigating between different modules poses a challenge for users. Completing a certain tasks was like a very difficult process lacking continuity accross.
Bringing Inclusivity
Creating designs that are universally accessible at a basic level, as our user base comprises a wide range of individuals.
Viewing - 3 / 4
Ideate & Define
Users statements gave me the direction to come up with the new simplified flow, with reduced stages and which will focus more on lowering memory load and will help users in decision making.
Started defining the user flows, after getting an understanding about the actual business process and having all the users statements.
The true objective was to gain knowledge, comprehend and rectify issues in the existing user experience and to streamline all processes.
Designing this user flow led to the discovery of more features and functions which helped us to design a simple approach for the users without complicating things.
once after deciding what to focus and what to achieve at the overall level I defined the inforamation architecture of the application which plays a major role in user navigation and accessing information quickly.
Viewing - 4 / 4
Final Designs
I aimed for a solution in which people would connect with the tool emotionally. Something which will bring users back to work and they feel happy and engaged when they use it.
Having a huge data sets with over 4,50,000+ items (combined for all modules) and enabling the users to track and to add other input functionalities for each of those items with a hassle-free experience is a huge challenge.
Started approaching the final UI's by iterating from the rough wireframes for the initial set of screens.
UI Design approach
The overall context is to make it simple that users can easily handle and play with this huge number of items or data. Bringing a very straight forward UI design approach enabling all responses back and forth with the tool and the user ignoring the complexity factor.
At the interaction level, the focus was to help users in decision-making. I focused on minimal gesture-based interaction and showed all the necessary information in the first view.
I started exploring various layout and navigation options. After lots of iterations and discussions with users, I closed on the designs which had a lesser learning curve.
Interaction and prototyping
The entire tool was designed with all the interactiveness and had a clean connection across screens.
The actual motive of using all the interactions and prototyping is not to just convey the design ideas to developers also helped understanding the stake holders what the designs are actually meant while reviewing with them.
Design Handoff
The entire handoff process was done stage by stage like which we followed agile methadology. so that we can meet the deadlines pretty much quickly. Connected with developers teams to help them understand the design functionalities and had a detailed walkthrough on various flows, design system components and its states and specific constrains to follow, so that the space between the design and developed screens get reduced.
