Impacting a huge pre-sales for the europe's largest fitness brand Freeletics 

Client

Freeletics

Skills

UX Design

UI Design

User research

Interviews

Secondary research

Prototyping

User testing

Design Systems

Style guides

Data & Analytics

Interaction design

Strategy

Time line

Nov '22 - Aug '23

Sep '21 - Nov '21

Nov '22 - Aug '23

Team

1 X Designer, 4 X Developers,

2 X Data analysts, 1 X Business Analysts.

1 X Designer, 2 X Developers,

1 X Project Manager, 2 Marketeers.

500+

No of orders placed pre-launch

Our approach, executed through design, led to significant advance purchase revenues.

$500K

Revenue in Pre sales

The overall pre-order sales gave brand a great start, the numbers were unexpected.

+80%

Conversion Rates

The website boasted a fantastic conversion ratio, with minimal instances of bounce rates.

About

Stædium is a subsidiary brand of Europe's largest fitness brand, Freeletics. They are one of the pioneers in the fitness industry, gearing up for the launch of their new fitness products moving from digital platform to selling real time fitness products under Stædium.

About

Roles & responsiblities

Played a key role throughout the project being the sole designer for the project, I had the entire responsibility on all the design needs right from requirement gathering, understanding users, creating solutions, designing UI's etc.

Roles & responsiblities

Business Goals

Great experience & conversion.

Offer a seamless experience that makes it easy to tap into the immersive experience of STÆDIUM, get a deep dive of the product and understand that it is premium. Direct conversion to pre-order and check out.

Design for startegy

A design that aligns and elevates the strategies that is implementing from the business side, which should be clearly conveying to the users.

Brand differentiation

Find a solution and come up with an innovative idea to stand out from the market and competitors with a unique design for the new product's website.

Challenge

Cultural diversity & Localization

Europe has a diverse range of cultures, languages, and preferences, making it challenging to create a design that resonates universally across different regions. Adapting the website for multiple languages and regional variations, including currency, measurement units, and local regulations, is crucial for a seamless user experience.

Brand Differentiation

The fitness market is highly competitive, so the design must effectively communicate the brand's unique identity while standing out among numerous other fitness brands.

Collaboration is the key

Here I was supposed to collaborate with teams from 2 different time zones. I had to get in touch with the stake holders, marketing and content team from European time zone and as well with developers from Indian time zone.

Short timeframe

Being an alone designer, getting this done in a shorter frame of time is not an easier task. The actual time frame given for design was not more than 3 weeks.

Secondary research & competitive analysis

To do a clear secondary research about the fitness brand and its product and also to conduct a competitive analysis.

Solutions Implemented

Brand Coherence: Defined the brand guideline for the site and designed with all the required brand guideline which ensures that your brand's visual language is consistently applied across all digital touchpoints, promoting a strong and coherent brand presence.

Custom product page: Gave very high priority to the designing of this product page that act Fitness products often have detailed specifications and require clear communication of benefits, features, and proper usage, which can be challenging to present in an engaging and easily understandable way.

User motivation: Fitness products often rely on emotional appeal. The UI/UX must motivate users by creating a sense of community, offering personalized recommendations, and showcasing success stories or testimonials.

Stand out from competitors: A design that made to stand out from the crowd.

Trust component: Established credibility on the website by integrating trust features that affirm it's a branch of Freeletics.

Implementing Strategy: Came up with a design that helped convey the strategy that the entire team came up with offers and plans for greater reach with the audience for quicker selling.

Multi use Components: This enabled us to achieve uniformity throughout the website, thereby enriching the users' experience accross the site. Which also helped in quicker development as well quicker designing.

Solutions Implemented

Stand out from competitors: A design that made to stand out from the crowd.

Trust component: Established credibility on the website by integrating trust features that affirm it's a branch of Freeletics.

Implementing Strategy: Came up with a design that helped convey the strategy that the entire team came up with offers and plans for greater reach with the audience for quicker selling.

Glimpse of UX Design process

Let's discuss in detail about the entire process in person